At the start of the year Advertising Age, the leading global trade magazine for the advertising and media industry, runs an extremely positive article about the role of magazines in politics, culture, food and a lot more sectors.
Mondadori France ran a campaign in December in Télé Star called Numéromania using inkjet personalisation. The innovation of the campaign was the unique number being printed in each copy of the magazine.
This is the first article of a series of three about consumer trust and the credibility and trust of media. Of course we will have special attention to the role of print media.
The FIPP World Magazine Trends report has a positive outlook for magazines. This is a selection of the topline results:
eMarketer recently announced a strong growth of advertising expenditures in 2015: $592.43 billion. This represents an increase of 6.0 % over 2014. The USA remains the dominant ad market with a share of 31.9 per cent of the global market.
The Swiss print media launched a campaign to promote the use of newspapers and magazines based upon facts and consumer testimonials. The "Printzeitung", the B2B part of the campaign, presents a great number of facts that underscore the value of newspapers and magazines as an effective channel for advertising.
Taking the mickey out of something is a much used strategy to show the benefits of your own product or service. The Austria Post launched a hilarious video about the use of email.
What do you do when your marketing budget is getting squeezed and you suspect the magazines soaking up your advertising spend aren’t reaching the audience you want? Simple: you make your own magazine and call it a brandzine or customer magazine.
Philip Thomas is CEO of Cannes Lions, the legendary festival that’s the focal point for the world’s biggest players in marketing and advertising. A former editor of film magazine Empire and MD of men’s monthly FHM, Philip is a firm fan of print and the creativity it inspires
Earlier in the year, Newsworks presented the results of its joint study with Twitter, #NewsOnTheTweet, underlining the symbiotic relationship between news brands and Twitter. The research showed that 59% of the United Kingdom’s Twitter users follow a newspaper brand and that they are more active users of the platform – being 109% more likely than non-newsbrand followers to tweet daily.