The IPA’s new ROMI (Return on Marketing Investment) online calculator, launched today (11th April 2014), will help agencies and clients work out the financial payback and the profit generated from their marketing activity.
More than half of Times revenue now comes from the circulation side of the business, with a strong assist from digital subs, as advertising revenue continue to fall.
The British marketing and advertising title Adweek reports this week about a growing interest of e-commerce companies using a printed catalogue to support their business. And as Forrester Research confirms there is an opportunity for brands to stand out in print publications. Read the entire article below or follow the link.
Sir Martin Sorrell (CEO WPP, and owner of agencies such as Ogilvy, Y&R, Grey, Scholz & Friends) recently spoke at the Advertisers Trends Day and referred to the top 10 Trends.
Photo courtesy of davecito via Flickr. With the increase of information online we’re reading a lot more than in the past. A lot of research is spend on how to best read and which channel is best used for reading specific content.
How do you attract clients to your new cooking section in the shop? The answer? Use a frying pan that will show the value of the promotion once it's put on the hot plate.
Spectacular mailings continue to outperform all other channels: this mailing annoucing 200 complete black Land Rover Sport Black Edition generated a staggering 86% response rate.
Among the top 10 Trends for 2014 ad agency JWT says consumers fear and resent technology. "We'll put a higher value on all things that feel essentially human and seriously question (while not entirely resisting) technology's siren call".
This is just one of the convincing arguments presented in the latest issue of ANA (the magazine of the American Advertisers). It also confirms the superiority of mail vs. email in terms of response rates: 3,4% vs. 0,12%.