The new print campaign for Cape Times features "selfies" from well-known events.
The major changes in the newspaper industry in the USA and Europe are not all very negative. Ken Doctor discusses the impact.
Unilever recently proved the point of the key message of Print Power's sensory mailing: triggering the touch sense is powerful, it accounts for €25.38m revenues in the USA.
Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8 percent on a year-over-year basis for the January-June periods of 2013 and 2012, according to Nielsen’s quarterly Global AdView Pulse report.
BrandScience, an Omnicom company, concludes from an analysis of almost 500 advertising cases in Europe that including magazine advertising in the media mix for FMCG brands improves the RROI (Revenue Return On Investment) with at least 70%.
The Page is a new international magazine presenting a view on advertisingin print media. The first issue of The Page is dedicated to creativity in advertising in newspapers, magazines and direct mail.
At the recent WAN-IFRA World Newspaper Congress in Bangkok Vincent Peyregne, CEO WAN-IFRA, mentioned that reader engagement with digital devices is only 5 per cent of that of print.
2012 closed on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion. However, Europe is still struggling, with a decrease in ad spend of 4.2% for the total year. Click here to read the full report.
Print advertising has an important impact on online sales. A survey recently published in Sloan Review showed the impact of print advertisements on the online sales of Diapers.com. For many online retailers acquiring targeted customers is still a difficult task. Some of them use pop-up stores, kiosks or partnerships with well-know retailers to gain street visibility.
Print Power is partner of the Global Marketing Week, organised by the World Federation of Advertisers (WFA) in Brussels. The event, co-hosted with the Belgian Advertisers Association (UBA), will bring together marketing professionals from the global marketing industry and the world's biggest brands.