The FIPP World Magazine Trends report has a positive outlook for magazines. This is a selection of the topline results:
eMarketer recently announced a strong growth of advertising expenditures in 2015: $592.43 billion. This represents an increase of 6.0 % over 2014. The USA remains the dominant ad market with a share of 31.9 per cent of the global market.
The Swiss print media launched a campaign to promote the use of newspapers and magazines based upon facts and consumer testimonials. The "Printzeitung", the B2B part of the campaign, presents a great number of facts that underscore the value of newspapers and magazines as an effective channel for advertising.
Taking the mickey out of something is a much used strategy to show the benefits of your own product or service. The Austria Post launched a hilarious video about the use of email.
What do you do when your marketing budget is getting squeezed and you suspect the magazines soaking up your advertising spend aren’t reaching the audience you want? Simple: you make your own magazine and call it a brandzine or customer magazine.
Philip Thomas is CEO of Cannes Lions, the legendary festival that’s the focal point for the world’s biggest players in marketing and advertising. A former editor of film magazine Empire and MD of men’s monthly FHM, Philip is a firm fan of print and the creativity it inspires
Earlier in the year, Newsworks presented the results of its joint study with Twitter, #NewsOnTheTweet, underlining the symbiotic relationship between news brands and Twitter. The research showed that 59% of the United Kingdom’s Twitter users follow a newspaper brand and that they are more active users of the platform – being 109% more likely than non-newsbrand followers to tweet daily.
Printed media, whether door drops, brochures or inserts, continue to attract consumer attention. Of course the Ogilvy UK “Putpockets” campaign demonstrates the value of print.
This week the New York Times published it’s first ever so-called native ad in its print edition. An 8-pager for Shell, although references to the company are minimal. Native advertising is a hype in the advertising industry.
The Autumn issue of the Print Power magazine was announced on November 3rd in London at the Annual Two Sides/Print Power Seminar. This issue will tell you why Jamie Cullum loves magazines, why we trust magazines and newspapers and why car brands love printed media.